Why E-X-E-C-E-L?

Why 'Execel?

To reflect our location

• EXE - The River Exe travels for more than 50 miles through Devon starting in Exmoor and finishing in East Devon.  If you have ridden in Devon you will know why are so excited and proud of where we live – if you haven’t, let us show you our amazing county!

To promote a powerful message

• EXECEL - To excel at Cycling – whatever your ability or chosen form of cycling, we want you to be the best you can.... and will help you get there

To enable us to create a funky logo!

• Working with our original idea we engaged one of Devon’s top graphic design companies Bright Blue Creative to develop this image to reflect what our business is all about.